TINOX® TPW Series

The TINOX® TPW (Hybrid Pigment White) series combines rutile TiO2 with ultra-fine functional fillers and is designed with TiO2 content below 80%. It maintains strong opacity, brightness and coating performance while improving formulation efficiency.

Lower formulation cost per unit opacity

Reduced CO₂ emissions vs pure TiO₂

Gloss and brightness maintained

Drop-in replacement for pure TiO₂

Select grade

TPW-714

Selected

Hybrid Pigment White — cost-effective TiO₂ reduction, neutral undertone

TPW-716

Premium

Hybrid Pigment White Premium — superior gloss, bluish undertone

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TPW-714

Hybrid Pigment White

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Grade:

Technical specifications — TPW-714

Standard grade — neutral undertone, cost-optimised for architectural and decorative paints.

Parameter	Value
TiO₂ content %	≥74.0
Rutile content %	≥99.0
Modified Barite, Aluminum Silicate & Phosphorus [%]	≤20.0
Brightness L*	≥95.0
Oil absorption [g/100g]	≤18
Rel. Humidity (105°C)	≤0.5
Posttreatment	Al, Zr, P, organic
pH-value	6.5–8.5
Dispersibility Hegman Scale	≥6.5

Quick comparison

Parameter

TPW 714

TPW 716

Brightness L*

≥95.0

≥97.0

b* (undertone)

Neutral

≤1.8 (Blue)

Oil absorption

≤18 g/100g

≤20 g/100g

Posttreatment

Al, Zr, P, organic

Best for

Decorative / arch.

Semi / high gloss

About the TPW series

The TINOX® TPW series uses hybrid technology to maximise scattering efficiency with TiO2 content below 80%, helping formulators maintain optical performance in demanding coating systems.

✓≥54% TiO₂ content (rutile ≥99%)

✓Ultra-fine functional fillers

✓Al, Zr, P, organic posttreatment

✓Suitable for waterborne & solventborne

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Related grades

CR-1120

Pure chloride rutile — benchmark grade

→

R-2160